Yandex.Direct Removes Price Threshold
Internet, September 22, 2006. The cost of entering ad displays at Yandex.Direct now equals to bid increment — RUB 0.30 (close to $0.01), effective today. This basically removes the "entrance fee" for context ads.
Yandex.Direct — a Million in a Week
Internet, June 1, 2006. The weekly turnover of Yandex.Direct context ad display system has exceeded $1 million. Over the two and a half years from the date when the system was put into operation, this indicator has grown a hundredfold.
Yandex.Direct Presents Autofocus
Internet, April 17, 2006. Yandex.Direct now has Autofocus — a new tool to save advertisers’ time and increase effectiveness of advertising campaigns. Yandex customers can manually specify keywords and word combinations for displaying their ads and also request that the system refine their keywords automatically.