Reengineering in PR: start with a clean sheet
The crisis touched Ukrainian PR-market same as many other industries and businesses. According to the Ukrainian PR-alliance in late 2008 the market was operated by 126 agencies and at the end of 2010 - 50 (out of which consistently work 20). What radical changes have taken place in the market? And how can PR-structures help both - customers and themselves?
Категории
М